pilot group
Annalena H. has a diverse background in media operations and marketing, currently serving as a Local Planet Exchange at Horizon Media since August 2024. Prior experience includes roles as a Senior Consultant Media Operations and Consultant Media Operations at pilot Agenturgruppe since August 2021, as well as a working student in marketing at smartAware® from August 2020 to July 2021, where responsibilities involved online and offline marketing initiatives. Annalena's career began as a Junior Campaign Manager at Performance Media Deutschland GmbH, overseeing clients and managing various digital campaigns from October 2018 to February 2020. Earlier, Annalena completed a dual study program at Jahreszeiten Verlag GmbH, gaining experience across multiple departments. Annalena holds a Master of Science in Marketing and Communication from FOM University of Applied Sciences for Economics and Management and a Bachelor of Science in Media Management from HSBA Hamburg School of Business Administration. Additionally, Annalena studied Korean Studies at Hankuk University of Foreign Studies during a semester abroad.
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pilot group
pilot realises state-of-the-art brand communication for the digital age. At pilot we closely integrate media, creative services and technology based on research results. The service portfolio includes media consulting, creative development and production, content marketing, mobile and social media marketing, programmatic advertising, performance marketing, research, media coops and full service digital screen communication. The independent and owner-managed agency group started as a media agency for traditional and digital media. Since its foundation in 1999 the design and production of advertising campaigns were also important elements of the business activities. At the interfaces of media and creation pilot develops extraordinary communication ideas for its clients. Therefore media professionals, creative minds, technology specialists and researchers work closely together. Today, more than 380 experts at our locations in Hamburg, Munich, Berlin, Stuttgart and Frankfurt conduct innovative campaigns for renowned national and international brands such as Bauer Joghurt, Boehringer Ingelheim, BORCO-Marken-Import, Conditorei Coppenrath & Wiese, DasErste, Deutscher Sparkassen- und Giroverband, Duravit, EnBW, Fidelity, Fisherman's Friend, Henkell & Co. Gruppe, Jack Wolfskin, Meggle, Melitta, mentos, mobilcom debitel, New Yorker, OTTO, Procter & Gamble, Radeberger-Gruppe, Reemtsma, Schwartauer Werke, Techniker Krankenkasse und Volkswagen Bank. pilot is founding member of Local Planet, a global network of independent and owner-managed media agencies (www.localplanetmedia.com).