Annalena H.

Annalena H. has a diverse background in media operations and marketing, currently serving as a Local Planet Exchange at Horizon Media since August 2024. Prior experience includes roles as a Senior Consultant Media Operations and Consultant Media Operations at pilot Agenturgruppe since August 2021, as well as a working student in marketing at smartAware® from August 2020 to July 2021, where responsibilities involved online and offline marketing initiatives. Annalena's career began as a Junior Campaign Manager at Performance Media Deutschland GmbH, overseeing clients and managing various digital campaigns from October 2018 to February 2020. Earlier, Annalena completed a dual study program at Jahreszeiten Verlag GmbH, gaining experience across multiple departments. Annalena holds a Master of Science in Marketing and Communication from FOM University of Applied Sciences for Economics and Management and a Bachelor of Science in Media Management from HSBA Hamburg School of Business Administration. Additionally, Annalena studied Korean Studies at Hankuk University of Foreign Studies during a semester abroad.