pilot group
Katharina Baumann is a seasoned professional in digital media and business management, currently serving as the Geschäftsführerin of pilot München GmbH since April 2021. Previously, Katharina held the position of General Manager Digital at Mediaplus Group from October 2019 to March 2021 and managed key accounts at Plan.Net Media Erste Mediaagentur GmbH & Co. KG from September 2015 to September 2019. Early in the career, Katharina gained experience as Unit Director and Team Leader at Plan.Net Media, leading teams focused on various industries. Initial roles included Brand Manager at Telegate and Media Consultant at Crossmedia. Katharina earned a Bachelor of Arts in Media Business Administration from Cologne Business School and briefly studied at Copenhagen Business School in 2003.
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pilot group
pilot realises state-of-the-art brand communication for the digital age. At pilot we closely integrate media, creative services and technology based on research results. The service portfolio includes media consulting, creative development and production, content marketing, mobile and social media marketing, programmatic advertising, performance marketing, research, media coops and full service digital screen communication. The independent and owner-managed agency group started as a media agency for traditional and digital media. Since its foundation in 1999 the design and production of advertising campaigns were also important elements of the business activities. At the interfaces of media and creation pilot develops extraordinary communication ideas for its clients. Therefore media professionals, creative minds, technology specialists and researchers work closely together. Today, more than 380 experts at our locations in Hamburg, Munich, Berlin, Stuttgart and Frankfurt conduct innovative campaigns for renowned national and international brands such as Bauer Joghurt, Boehringer Ingelheim, BORCO-Marken-Import, Conditorei Coppenrath & Wiese, DasErste, Deutscher Sparkassen- und Giroverband, Duravit, EnBW, Fidelity, Fisherman's Friend, Henkell & Co. Gruppe, Jack Wolfskin, Meggle, Melitta, mentos, mobilcom debitel, New Yorker, OTTO, Procter & Gamble, Radeberger-Gruppe, Reemtsma, Schwartauer Werke, Techniker Krankenkasse und Volkswagen Bank. pilot is founding member of Local Planet, a global network of independent and owner-managed media agencies (www.localplanetmedia.com).