Shahar Attias

Shahar Attias is an experienced executive in the iGaming industry, currently serving as the CEO and founder of Hybrid Interaction Ltd., which specializes in CRM, retention, and VIP management. Since 2007, Shahar has led numerous consulting roles, including at PIN-UP.PARTNERS and Multiple Group, where strategic CRM initiatives and retention guidelines were developed. Alongside short-term engagements with companies like Lucky Merlin and Greentube GmbH, Shahar has effectively enhanced customer loyalty strategies and operational efficiencies across various organizations. Prior to their consulting efforts, Shahar was instrumental in setting multiple GGR and NGR records at Hard Rock Digital through innovative CRM and loyalty program initiatives. Shahar Attias holds a B.A. from Bar-Ilan University, focusing on logistics, economics, and business administration.