Pina Earth
Florian Fincke has a diverse work experience spanning multiple industries and roles. Florian started their career in 2011 as a Manufacturing Process Engineer at Webasto Group and also worked as a Produktentwicklung at Techkon GmbH. In 2011, they joined Weickmann & Weickmann as an Analyst and later moved on to RLTG - Ruttensperger Lachnit Trossin Gomoll PartG mbB as an Analyst. From 2013 to 2015, Florian worked as a Production Coordinator at Hutner & Retzer Film GbR. Florian then transitioned to the tech industry, working as a Web Developer at ShoeSize.Me AG from 2014 to 2016. In 2016, Florian became the Head of Engineering at liebertext.de, where they worked until 2018. Florian then joined ORDA as a Full Stack Engineer from 2017 to 2018. From 2019 to 2020, Florian worked as a Web Developer at Alasco before co-founding Pina in 2021.
Florian Fincke began their education in 2012 at Ludwig-Maximilians-Universität München, where they pursued a Bachelor of Science (B. Sc.) degree in Human-Machine Interaction. Florian completed this program in 2016. Florian then continued their studies at the same university and obtained a Master of Science (M. Sc.) degree in Human-Computer Interaction from 2016 to 2020.
In 2017, Florian also enrolled in the Center for Digital Technology and Management (CDTM) and achieved an Honors Degree in Technology Management, completing it in 2018. Additionally, starting from 2018 to 2019, Florian served as a Visiting Scholar at the School of Information, University of California, Berkeley, focusing on the field of study, without obtaining a specific degree.
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Pina Earth
Pina Earth is a climate tech startup unlocking carbon markets for European forest owners. Local forests can become certified carbon projects through an independent certification with Pina. As a result, climate-resilient forests become a reality, and sustainable forestry is rewarded with recurring income. The carbon stored in forests can beaccurately measured and monitored by combining cutting-edge remote sensing technologies and artificial intelligence.Pina Earth's platform assists forest owners in registering their land for carbon credits. It then sells what amounts to a high-tech forest management service, assisting landowners in making forest adaptations such as planting climate-resilient tree species, which should generate extra carbon credits over time compared to if they did not undertake the sustainability-focused measures that will allow the forest to take up more carbon.