Mert Kolay

Mert Kolay's work experience includes the following roles:

1. Digital Analyst at PiNCAMP I ADAC Camping GmbH (2021 - Present):

- Creating (BI) dashboards using tools such as Tableau, Looker, Salesforce, MetaBase, and Fivetran.

- Analyzing and evaluating website initiatives and changes using Google Analytics and Tableau.

- Managing Google Tag Manager containers and improving the current implementation.

2. Digital Analytics Specialist at Yapı Kredi (2020 - 2021):

- Performing channel measurement and analysis using tools like Google Analytics, Adjust, GTM, Google Data Studio, and Dataroid.

- Creating queries and manipulating data sets using SQL to generate meaningful insights.

- Collaborating with various teams to design precise sales and customer experience through digital channels.

3. Merchandise Planning Analyst and Digital Marketing Analyst at LC Waikiki (2018 - 2020):

- Analyzing marketing and sales data to forecast sales units and budgets.

- Taking necessary actions to achieve budget targets for product groups or brands.

- Collaborating with product managers to develop next year's range plan strategy.

- Executing actionable analysis to support decision making in product and planning departments.

- Conducting behavioral and demographic analysis of visitors and preparing customer profile reports.

- Creating visual reports in Google Data Studio for other teams to use.

Overall, Mert Kolay has a diverse range of experience in digital analytics, marketing analysis, and data manipulation.

Mert Kolay completed their Bachelor's degree in Management Engineering from Istanbul Technical University from 2014 to 2019. In 2021, they obtained a Mini-Degree in Digital Analytics from CXL. Additionally, in 2017, they briefly attended Uniwersytet Ekonomiczny w Katowicach, where their field of study was Administration and Management. Before attending university, Mert Kolay attended Vefa High School from 2009 to 2014.

Mert Kolay has also obtained several certifications. Mert completed the SQL (Intermediate) certification from HackerRank in January 2023. In February 2021, they obtained the Data Visualization with Tableau certification from the University of California, Davis. In January 2021, they completed the Digital Marketing Analytics in Practice and Digital Marketing Analytics in Theory certifications from the University of Illinois Urbana-Champaign. Mert also obtained the SQL for Data Science certification from the University of California, Davis in January 2021. In December 2020, Mert Kolay completed the Customer Analytics certification from the University of Pennsylvania. Moreover, in June 2020, they obtained the IBM Data Science Specialization certification from IBM. In September 2020, they completed the Google Tag Manager Fundamentals certification from Google. In September 2019, they obtained the Advanced Google Analytics certification from Google. Additionally, in June 2019, Mert Kolay completed certifications in Yandex Direct and Yandex Metrica from Yandex. Mert has also completed a Digital Marketing Online Training course from Google, although the exact completion date is not known.