Pink Gellac
Ir. Marieke Gerrits - van Mil is an accomplished professional with extensive experience in digital transformation and e-commerce. Currently serving as Chief Digital Officer at Pink Gellac since August 2022, Marieke previously held positions such as Growth Lead at NEWCRAFT, where focus was on enhancing digital capabilities for major retailers. A significant tenure at G-Star RAW included roles as Director Key Accounts and Director E-Commerce, where Marieke was responsible for global marketplace strategies and financial performance across numerous platforms. Earlier experiences at Greetz and L'Oréal involved managing product strategies and planning for product launches. Marieke holds a Master's degree in System Engineering, Policy Analysis and Management from Delft University of Technology, alongside additional marketing qualifications.
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Pink Gellac
# Pink Gellac was founded in 2013 and has rapidly developed into the leading independent D2C nail cosmetics brand in the Benelux, with a distinctive gel polish quality and colour offering complemented by an easy-to-use starter sets and appealing nail care assortment # Born online, Pink Gellac has natural inroads to and strong demand from the younger generation that increasingly utilises social media for educating themselves on potential purchases # Its agile batch production process in combination with an interactive marketing strategy, enabled Pink Gellac to create an intimate customer relationship and to become the #1 challenger of the major nail cosmetics brands in its core markets # With growing brand awareness in the consumer segment and strong demand from retailers, Pink Gellac has launched its retail offering at selected beauty stores through appealing in-store displays # After explosive online growth in the Netherlands, the Company is currently penetrating the German spoken market #Growth potential for Pink Gellac is huge as the blueprint for profitable expansion in the Netherlands can be applied on a global scale