Pink Gellac
Iris Veldhuizen is an experienced event and creative producer currently working at Pink Gellac since November 2019. In addition to this role, Iris serves as a creator at Icontent Studio since February 2022. Previous positions include productieleider at KORTHOM from June 2021 to January 2022 and verkoopster at Hunkemöller International BV from February 2019 to May 2020. Iris also gained valuable experience as a stagiair at Lightboxx and as a verkoopster at De Mannen van Brandhof. Iris's educational background includes attending the Amsterdam University of Applied Sciences from 2020 to 2024, MBO Amersfoort from 2017 to 2020, and Corlaer College from September 2013 to May 2017.
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Pink Gellac
# Pink Gellac was founded in 2013 and has rapidly developed into the leading independent D2C nail cosmetics brand in the Benelux, with a distinctive gel polish quality and colour offering complemented by an easy-to-use starter sets and appealing nail care assortment # Born online, Pink Gellac has natural inroads to and strong demand from the younger generation that increasingly utilises social media for educating themselves on potential purchases # Its agile batch production process in combination with an interactive marketing strategy, enabled Pink Gellac to create an intimate customer relationship and to become the #1 challenger of the major nail cosmetics brands in its core markets # With growing brand awareness in the consumer segment and strong demand from retailers, Pink Gellac has launched its retail offering at selected beauty stores through appealing in-store displays # After explosive online growth in the Netherlands, the Company is currently penetrating the German spoken market #Growth potential for Pink Gellac is huge as the blueprint for profitable expansion in the Netherlands can be applied on a global scale