Pink Gellac
Robin Meis currently serves as a Social Advertising Marketeer at Pink Gellac, where responsibilities include strategizing, executing, and optimizing social advertising campaigns with a strong emphasis on audience targeting and conversions. Prior experience includes a role as a Digital Consultant Social at Traffic Builders, where collaboration with clients focused on crafting effective social media strategies. Robin has also worked as a Social Marketeer at FRENDZ, managing databases, and held various positions within Albert Heijn, including a marketing internship and team leadership at the check-out. Educational qualifications include a Bachelor of Arts in Media, Information and Communication from Amsterdam University of Applied Sciences, alongside a minor in Philosophy in the Post-Digital World.
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Pink Gellac
# Pink Gellac was founded in 2013 and has rapidly developed into the leading independent D2C nail cosmetics brand in the Benelux, with a distinctive gel polish quality and colour offering complemented by an easy-to-use starter sets and appealing nail care assortment # Born online, Pink Gellac has natural inroads to and strong demand from the younger generation that increasingly utilises social media for educating themselves on potential purchases # Its agile batch production process in combination with an interactive marketing strategy, enabled Pink Gellac to create an intimate customer relationship and to become the #1 challenger of the major nail cosmetics brands in its core markets # With growing brand awareness in the consumer segment and strong demand from retailers, Pink Gellac has launched its retail offering at selected beauty stores through appealing in-store displays # After explosive online growth in the Netherlands, the Company is currently penetrating the German spoken market #Growth potential for Pink Gellac is huge as the blueprint for profitable expansion in the Netherlands can be applied on a global scale