Pink Gellac
Sylvia van Steeg is an experienced financial controller with a robust background in financial administration and management. Since May 2022, Sylvia has been serving as a Financial Controller at Pink Gellac, following roles in similar capacities at Align B.V. and Marviq from 2015 to 2022 and 2009 to 2015, respectively. Sylvia's expertise includes managing financial records, payroll processing, cash flow forecasting, and preparing management reports and annual accounts. Previous experience includes positions at Kamer van Koophandel and Kees Becker Logistiek B.V., where Sylvia led financial administration teams and handled creditor and debtor accounts. Sylvia's career began at Deloitte Nederland as an Assistant Accountant, where responsibilities included client administration and tax preparation. Educational qualifications comprise several diplomas including a Certified Trust Officer from Licent Academy and degrees in Business Administration.
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Pink Gellac
# Pink Gellac was founded in 2013 and has rapidly developed into the leading independent D2C nail cosmetics brand in the Benelux, with a distinctive gel polish quality and colour offering complemented by an easy-to-use starter sets and appealing nail care assortment # Born online, Pink Gellac has natural inroads to and strong demand from the younger generation that increasingly utilises social media for educating themselves on potential purchases # Its agile batch production process in combination with an interactive marketing strategy, enabled Pink Gellac to create an intimate customer relationship and to become the #1 challenger of the major nail cosmetics brands in its core markets # With growing brand awareness in the consumer segment and strong demand from retailers, Pink Gellac has launched its retail offering at selected beauty stores through appealing in-store displays # After explosive online growth in the Netherlands, the Company is currently penetrating the German spoken market #Growth potential for Pink Gellac is huge as the blueprint for profitable expansion in the Netherlands can be applied on a global scale