Pink Gellac
Willemijn Bouman is a seasoned marketing professional with extensive experience in brand and product management across various prominent companies. Currently serving as Chief Brand & Product Officer at Pink Gellac and a juror for the Esprix Awards, Willemijn has previously held key roles at JACOBS DOUWE EGBERTS, including Global Marketing Manager Tea, and at Colgate-Palmolive, where responsibilities ranged from Head of Retail Marketing to Group Product Manager. Earlier career experiences include significant positions at L'Oréal and an internship at FrieslandCampina. Academic credentials include a Master’s degree in Marketing Management from Tilburg University and a Bachelor’s degree in Economics from Avans University of Applied Sciences, complemented by participation in the IRG Humanized Growth Leadership Program in 2022.
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Pink Gellac
# Pink Gellac was founded in 2013 and has rapidly developed into the leading independent D2C nail cosmetics brand in the Benelux, with a distinctive gel polish quality and colour offering complemented by an easy-to-use starter sets and appealing nail care assortment # Born online, Pink Gellac has natural inroads to and strong demand from the younger generation that increasingly utilises social media for educating themselves on potential purchases # Its agile batch production process in combination with an interactive marketing strategy, enabled Pink Gellac to create an intimate customer relationship and to become the #1 challenger of the major nail cosmetics brands in its core markets # With growing brand awareness in the consumer segment and strong demand from retailers, Pink Gellac has launched its retail offering at selected beauty stores through appealing in-store displays # After explosive online growth in the Netherlands, the Company is currently penetrating the German spoken market #Growth potential for Pink Gellac is huge as the blueprint for profitable expansion in the Netherlands can be applied on a global scale