Esther Ho

Category Marketing Specialist at Pinkoi

Esther Ho has a diverse work experience in the marketing field. Esther is currently working as a Category Marketing Specialist at Pinkoi since March 2023. Previously, they worked at SPACiE coworking as a Marketing Specialist from August 2019 to April 2021, where they successfully organized a company campaign that attracted a large number of participants and doubled the event turnout. Esther also optimized advertising data to target social media users accurately and managed brand campaigns and partnerships. Esther Ho also worked as a Customer Relations Specialist at SPACiE coworking from March 2019 to August 2019, where they conducted competitor analysis, evaluated market conditions, and optimized customer management systems. Prior to that, they worked at How Travel E-commerce as a Video Marketing and Graphic Design associate from October 2018 to January 2019, where they contributed to successful digital marketing campaigns and achieved high viewership on Instagram. Esther Ho also gained experience as a Marketing Intern at yonyou Network Technology in July and August 2018, where they organized a press release and secured sponsorship deals for an international conference.

Esther Ho completed their Bachelor's degree in Business Administration, with a specialization in Communication Management, from Shih Hsin University. Esther attended this institution from 2015 to 2019.

Subsequently, in 2021, Esther enrolled at the University of Bath to pursue a Master's degree in Management with Marketing. Esther completed this program in 2022.

In terms of additional certifications, Esther obtained the International Marketing certification from CNEER in December 2018. Additionally, they received the Google Ads Search Certification from Google Ads in September 2022.

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