Toby Mok

Toby Mok is a Senior SEO and Content Marketing Specialist at Pinkoi since June 2023, responsible for managing content for Pinkoi Zine in Hong Kong and Macau, developing keyword strategies, and optimizing SEO efforts to drive organic traffic. Prior experience includes serving as a Digital Marketing Specialist at A.S. Watson Group, where Toby focused on SEO and content strategies for the APAC region, and as a Content Editor at Hong Kong Economic Times, managing editorial work and engagement strategies. Additional roles include hosting a radio program at Radio Television Hong Kong and interning at China Central Television. Toby holds a Bachelor's degree in Media and Communication from City University of Hong Kong and an Associate's degree in Creative Communication from Hong Kong Baptist University.