Luz Urdaneta

Luz Urdaneta has several years of experience in performance marketing, with their most recent role being the Head of Performance Marketing at Pinnacle Pet Group. Prior to that, they worked as a Performance Marketing Manager at Printed.com and Lab | Digital Agency. Luz also has experience as a Digital Marketing Executive at ExceleratedS2P and as a Social Media Marketing Intern at Middlesex University. Early in their career, they worked as an Executive Personal Assistant at Banesco Banco Universal.

Luz Urdaneta completed a Master's degree in Digital Marketing and Social Media Strategy from Middlesex University in 2015. In 2016, they received a Digital Marketing Online Certification from The Digital Garage. Prior to that, they obtained a Bachelor of Arts (B.A.) degree in Business Administration and Management from Wrexham University in 2014. Additionally, they have obtained multiple certifications from Google, including Google AdWords Certifications in Mobile advertising, Display Advertising, Video Advertising, and Search Advertising. Luz also has a Google Analytics Individual Qualification.