Lee Becknell

Senior Digital Marketing Manager at Pinnacle Promotions

Lee Becknell has over 10 years of experience in the marketing and design field. Lee began their career in 2000 as a Graphic Designer for The Washington Times, where they designed retail advertisements, eight to twelve page advertising supplements, and various fliers for the marketing department. In 2002, they moved to Trader Publishing as a Graphic Designer, where they were responsible for design and typesetting of magazine advertisements. In 2005, they held two positions as Production Coordinator for the Jewish Federation of Greater Atlanta and Production Manager for I Do For Brides. In 2007, they began working at Echo Media as a Print Production Coordinator, where they coordinated all printing and shipping of large volume client advertisements. In 2010, they became a Graphic Designer/Social Media Coordinator for Piggy Toes Press, where they designed children's books and worked with the sales team to brainstorm marketing ideas. In 2011, they took on a freelance writing role for HomeRun (homerun.com) and wrote approximately 1-3 deals per week. Finally, in 2012, they joined Pinnacle Promotions as a Senior Digital Marketing Manager, where they used Paid Search, SEO, Email and Social Media to generate quality leads. Lee also developed and managed Paid Search campaigns and managed an external SEO agency's efforts and results.

Lee Becknell obtained a BA in Studio Art and English from the University of Vermont between 1996 and 2000. Lee also holds certifications from BrightEdge (obtained in October 2016), Google Shopping (obtained in February 2022), Google Ads (obtained in January 2022), Google Analytics (obtained in May 2018), and HubSpot Sales Software (obtained in May 2017).

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Timeline

  • Senior Digital Marketing Manager

    July, 2018 - present

  • Digital Marketing Manager

    May, 2015

  • Marketing Specialist

    May, 2013

  • Marketing Coordinator

    January, 2012

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