Joe Cox currently serves as the Dealer Principal at Pinnacle Motor Company since July 2025 and is the Founder and CEO of Pinnacle Sales, which has been in operation since January 2001. With 25 years of experience in the automotive marketing sector, Pinnacle Sales is recognized for its innovative strategies that help dealers enhance traffic and optimize revenue. Additionally, Joe Cox has held the position of Chief Executive Officer at Pinnacle Sales and Direct Mail, Inc., a comprehensive automotive marketing firm. Joe Cox's educational background includes attendance at North Mecklenburg High School and Turpin High School.