Joe Bodek

Joe is responsible for using his expansive technical knowledge to develop a wide range of technical solutions that support their clients’ business and marketing needs. His expertise with marketing automation software is evident in his recent implementations of the Unica Affinium Suite at a top 5 investment management company, a top 5 insurance company, and a large gaming and entertainment company. Joe has cross-industry experience, and has worked with some of the largest marketing databases in the United States, including Fidelity Investments, Wachovia, Monster.com and Centocor.

Prior to Pinpoint, Joe was Technical Consultant and Director of Marketing Solutions for a CRM consultancy. He managed client engagements and was also responsible for architecture planning, hardware sizing, database design, data flow design, software deployment, systems integration and development activities.

Earlier, Joe served as a Senior Software Engineer with Covad Communications, where he designed and built customizable web-based account management systems for consumer and business broadband subscribers. Before Covad, he was a CRM consultant with Naviant, where he helped develop and support a data warehouse and decision support system for a large financial institution and created inventory management algorithms to support ad space sales and banner ad delivery for a large retailer.

Joe earned his Bachelor’s degree from the Pennsylvania State University in Computer Science and Mathematics.