Lele Aak is an experienced researcher and consultant with a robust background in market research and customer insights. Currently serves as Principal Researcher at Pipedrive since November 2020, having also held positions as Senior Researcher and Market Researcher. In addition, Lele is the Founder and Research Consultant at SmartMacro OÜ, providing expertise in research planning, questionnaire preparation, and data analysis. Prior experience includes serving as Senior Research and Customer Insights Expert at Emor for nearly two decades, focusing on customer experience and brand research. Lele's academic credentials include a Master's degree in Social Sciences and a Bachelor's degree in Business Administration from the University of Tartu, along with ongoing studies at Bielefeld University and the University of Münster.
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