Natashy Duarte

Natashy Duarte has a diverse work experience in the fields of SEO content management, inbound marketing, journalism, and public relations. Currently, they are working as an SEO Content Manager at Pipedrive since 2022. Prior to that, from 2016 to 2021, they worked as a founder at Estratagema Digital, where they specialized in websites, inbound marketing campaigns, and content marketing for B2B and B2C companies, with a focus on the health, SaaS, and tech markets.

Before founding their own company, Natashy worked at Ingage Digital Branding as an Inbound Marketing Specialist from 2015 to 2016. Natashy'sresponsibilities included customer onboarding, customer success, campaign planning, and achieving impressive results such as 135% growth in the database of health marketplace Consulta do Bem and a 530% increase in organic traffic for ONG ChildFund Brasil.

Prior to that, they worked as a Journalist and Public Relations at Transurc from 2013 to 2015. Natashy'srole involved corporate communication, production, and editing of reports, managing social media and the company website. Additionally, they held the position of Press Relations and Social Media Manager at Campinas e Região Convention & Visitors Bureau from 2013 to 2014.

Natashy also has experience as a Content Marketing Manager at Agência Inbound from 2012 to 2014. Natashy was the first collaborator of the first inbound marketing agency in Brazil and was responsible for content production for client and agency blogs, as well as creating various types of offers such as infographics, checklists, ebooks, and case studies.

Earlier in their career, they worked as a Journalist at Letters Jornalismo e Marketing from 2011 to 2012 and as a Press Relations and Journalist at Stampa Comunicação from 2010 to 2012. In these roles, they handled public relations for clients in the health insurance sector and managed corporate communication and article production for various organizations including Unimed Campinas, Unimed Bragança Paulista, Samsung SIDI, and Unicred Campinas.

Natashy Duarte earned a Bachelor's degree in Social Communication - Journalism from Pontifícia Universidade Católica de Campinas, graduating in 2006. Natashy also obtained an MBA in Corporate Communication with an emphasis on Marketing Communication from Véris in 2012. In addition to their formal education, Natashy has obtained various certifications throughout their career. These include certifications in areas such as creating high-quality content, backlink management, competitive analysis and keyword research, on-page and technical SEO, and inbound marketing. Natashy has obtained certifications from institutions such as Semrush, HubSpot, LinkedIn, Resultados Digitais, and Agência Mestre.