Sanders Agu

Group Product Manager at Pipedrive

Sanders Agu has a diverse work experience spanning various roles and industries. Starting in 2012, they worked as a Marketing Manager for TTÜ Kultuuriklubi, where they managed marketing activities and organized large-scale events for the student community. In 2014, they transitioned to the role of Marketing Manager at RobotexEstonia, where they oversaw the marketing activities of the biggest robotics competition in the Baltic states. From 2014 to 2016, Sanders worked as a Digital Marketing Specialist for Rimi Baltic Group, managing the digital marketing channels network and implementing digital strategies. Sanders then became the Mobile Application Manager, responsible for developing and managing online channels and touchpoints. From 2017 to 2018, Sanders served as the Customer Digital Channels Manager at Rimi Baltic Group, driving the development of digitalization strategies and optimizing digital experiences across Baltic countries. In 2019, they joined Weekdone as a Product Manager/Product Designer before transitioning to a new role as a Group Product Manager at Pipedrive. Their responsibilities in this role included leading product management for the Pipedrive Channel Program and delivering business results. Sanders then progressed to become a Senior Product Manager and is currently holding the position of Group Product Manager at Pipedrive.

Sanders Agu completed their Bachelor's Degree in Public Management at TalTech – Tallinn University of Technology from 2011 to 2015. Prior to that, they attended Tallinn Nõmme High School from 2005 to 2011, although no specific degree or field of study is mentioned for this period.

In addition to their formal education, Sanders has obtained several certifications. In February 2022, they completed the "Leadership: Practical Leadership Skills" course from Udemy. In November 2021, they completed the "UX Strategy Crash Course" offered by Tallinn University. Sanders also holds certifications in "Google Analytics for Beginners" from Google (March 2017), "Managing Your Time" (November 2016), "Mobile Marketing Fundamentals" (November 2016), and "Agile Product Owner Role" (October 2016) from LinkedIn. Sanders also completed the "Rimi Store Performance and Consumer Behaviour Programme" from the Stockholm School of Economics in Riga in October 2015.

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