Elanchezhian Anandhan

Elanchezhian Anandhan is a seasoned marketing professional with extensive experience across various roles and companies. Currently serving as a Growth Advisor at PipeRocket Digital since January 2025, Elanchezhian previously held the position of Director of Marketing at SocialPilot, leading demand generation and strategy efforts. Key achievements at SocialPilot include implementing an OKR-based operating model, significantly increasing paying customers through scaled paid marketing, and recovering organic traffic following Google's core updates. Prior to SocialPilot, Elanchezhian served in multiple marketing roles at Kissflow, contributing to the company's growth from zero to $1M in revenue, and held positions at Paragon Digital Services, managing high-profile accounts and performance marketing campaigns. Elanchezhian holds an Advanced Programme for Marketing Professionals from the Indian Institute of Management, Calcutta, an MBA in International Business from Pondicherry University, and a B.E in Electronics and Communication Engineering from J.J. College of Engineering and Technology.