Federica Guazzo

Federica Guazzo currently serves as the Prestige OEM Marketing Manager at Pirelli since May 2022, following a role as Sponsorship Manager at Automobili Lamborghini S.p.A., where responsibilities included managing and developing partners for Squadra Corse. Federica has significant experience in sports marketing, having worked as a Senior Consultant at AWE SPORT, focusing on partnership strategies, and as a Senior Account Manager at Crunch Communications, where activation of Shell’s MotoGP partnerships was a key responsibility. Earlier roles include Sales & Client Manager at Alessandro Rosso Group, Sports Marketing Manager at AW Events S.r.l., and Event Manager at Fiorio Management. Federica holds a Bachelor’s Degree cum laude in Communication Sciences from Università degli Studi di Torino and a Postgraduate Certificate in Business Management with a specialization in Marketing from UC San Diego Extended Studies.