Pirelli
Ilaria Vecchione is a Global CRM specialist focused on B2C marketing at Pirelli since September 2022, following a role in Strategic Sales at Procter & Gamble from January to June 2022. Previous experience includes three years as Event Staff at UNOPIUUNOTRE SRL TORINO (2017-2020) and as a Sales Promoter at 4MKTG S.r.l. from 2016 to 2019. Ilaria holds a Laurea Magistrale in Organizzazione e marketing per la comunicazione d’impresa from Sapienza Università di Roma (2019-2021), and a Laurea triennale in Comunicazione, tecnologie e culture digitali from both Sapienza Università di Roma (2017-2019) and Universidad de Málaga (2017-2018). Additionally, Ilaria completed a diploma in Lingue from Liceo Linguistico F. Enriques.
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Pirelli
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Pirelli & C SpA is an Italy-based company. It is a tire player. The Company is the global player focused on the consumer tire market, which includes tiers for cars, motorcycles and bicycles. The tire activity consists of two main segments: the Consumer segment focuses on tires for consumer cars, motor vehicles, sports utility vehicles (SUVs), light commercial vehicles and motorcycles; and the Industrial segment, manufacturing tires for buses, heavy trucks and agricultural machinery. Its products are used by car maker partners such as Bentley, Aston Martin and Porsche, among others. Through its subsidiaries Pirelli & C. Eco Technology SpA, Pirelli & C. Ambiente SpA and PZero Srl, it is active in emissions control technologies, renewable energy sources and fashion. In addition, Pirelli & C SpA focuses on the partnerships with car and motorcycle manufacturers, technological innovation and wide portfolio of performance and customized products.