Lidia Carolina Mariani is a seasoned professional with extensive experience in motorsport sales, marketing, and business development, currently serving as the Motorsport Commercial Manager for North America at Pirelli since January 2014. Mariani has a proven track record in managing sales forecasting and P&L reporting, developing long-term marketing strategies, and maintaining critical client relationships. Prior roles include leadership in GT and Rally communication strategy, hospitality management, and significant budget oversight in diverse regions including the Middle East, Africa, and India. Mariani holds a Master's degree in Marketing and Communication from Università Bocconi and a Bachelor's degree in Marketing from Università degli Studi di Milano-Bicocca, complemented by international educational experiences at esteemed institutions such as the Xavier Institute of Management and Entrepreneurship and Chongqing University.
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