Pirelli
Lidia Carolina Mariani is a seasoned professional with extensive experience in motorsport sales, marketing, and business development, currently serving as the Motorsport Commercial Manager for North America at Pirelli since January 2014. Mariani has a proven track record in managing sales forecasting and P&L reporting, developing long-term marketing strategies, and maintaining critical client relationships. Prior roles include leadership in GT and Rally communication strategy, hospitality management, and significant budget oversight in diverse regions including the Middle East, Africa, and India. Mariani holds a Master's degree in Marketing and Communication from Università Bocconi and a Bachelor's degree in Marketing from Università degli Studi di Milano-Bicocca, complemented by international educational experiences at esteemed institutions such as the Xavier Institute of Management and Entrepreneurship and Chongqing University.
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Pirelli
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Pirelli & C SpA is an Italy-based company. It is a tire player. The Company is the global player focused on the consumer tire market, which includes tiers for cars, motorcycles and bicycles. The tire activity consists of two main segments: the Consumer segment focuses on tires for consumer cars, motor vehicles, sports utility vehicles (SUVs), light commercial vehicles and motorcycles; and the Industrial segment, manufacturing tires for buses, heavy trucks and agricultural machinery. Its products are used by car maker partners such as Bentley, Aston Martin and Porsche, among others. Through its subsidiaries Pirelli & C. Eco Technology SpA, Pirelli & C. Ambiente SpA and PZero Srl, it is active in emissions control technologies, renewable energy sources and fashion. In addition, Pirelli & C SpA focuses on the partnerships with car and motorcycle manufacturers, technological innovation and wide portfolio of performance and customized products.