Lorenzo Ferrario

Lorenzo Ferrario is an experienced marketing professional with a focus on the automotive sector, currently serving as the Country Marketing Manager for South Korea at Pirelli since October 2018. Ferrario has also held roles as Operative Marketing Manager for the Asia Pacific region and PMO for Digital Transformation at Pirelli's global headquarters. Experience includes positions as Operative Marketing Specialist and Pricing Analyst in Italy, where expertise was developed in car replacement markets. Prior to Pirelli, Ferrario was a Junior Business Consultant at EADA Business School, leading a team to create a business plan for a startup specializing in social impact measurement software. Additional experience includes a role as Marketing Associate at Arrow Electronics. Ferrario holds a Master's degree in Management and Business Administration from EADA Business School and has international educational experience, including studies at the University of Amsterdam and San Diego State University.