Rubia Sammarco [Ela/She/Ella/Lei]

Rubia Sammarco is an experienced professional in public relations and communication with a robust background in managing company reputation and leading integrated projects across various sectors. Currently serving as the Head of PR and Communication for Pirelli in South America since September 2008, Rubia oversees media relations and strategic initiatives in Internal Communication, Marketing, ESG, and Government Relations. Previous roles include Media Relations Manager at JPMorgan and CDN Comunicação, where Rubia developed communication strategies and coordinated press relations. Additionally, Rubia hosted a career and lifestyle podcast in collaboration with Katia Goiss, showcasing engaging interviews to inspire emerging professionals. An alumnus of prestigious institutions such as Yale University and HarvardX, Rubia holds degrees in psychology, literature, sales and marketing management, corporate affairs, and journalism.