Silvio Frare is a seasoned professional in the automotive sector with extensive experience at Pirelli since February 2013, currently serving as the Prestige Business OE and Product Manager, and previously as International Group Product Manager for business sustainability in BU Moto. Frare has expertise in brand management, product development, and marketing strategies, with responsibilities including profitability management, product lifecycle oversight, and consumer engagement initiatives for the METZELER brand. Prior to Pirelli, experience at Yamaha Motor R&D Europe encompassed various engineering roles, including design and quality engineering, and project management. Silvio Frare holds an Executive MBA from MIP Politecnico di Milano and a Master of Science in Mechanical Engineering from Politecnico di Milano, complemented by earlier education at Liceo Scientifico Paolo Frisi.