Fergus Parker

Fergus Parker has a diverse and extensive work experience in the marketing industry. Fergus currently serves as the CEO of Pitch121, a lead nurturing service that focuses on attraction-based marketing and LinkedIn presence. In this role, Fergus is responsible for amplifying clients' online networks, posting influential content, and implementing social selling outreach campaigns. Fergus also donates a portion of client invoices to charity through the Work For Good platform.

Prior to this, Fergus worked as a co-host for the Profile Based Marketing Show. The focus of this role was to provide value to viewers, ensuring they gained at least three takeaways from each episode.

Fergus also co-founded and served as CEO of BOSS Marketing. The company specializes in assisting B2B software technology businesses with unlocking their marketing potential and achieving growth. Fergus helped these businesses navigate the challenges of ineffective marketing strategies and create additional equity value.

During their time at Axonn Media, Fergus held multiple positions. Fergus first served as the CEO, where they led the senior leadership team and over 200 staff in executing a business transformation program. Under their guidance, the company successfully redefined its niche in the content marketing space and achieved significant accomplishments such as merging sales and marketing divisions and developing a unique SAAS content marketing platform.

Before becoming the CEO, Fergus was the Commercial Director at Axonn Media. In this role, they oversaw all commercial activities across the business and drove the development of the company's European arm. Fergus also transformed an underperforming division into the company's most successful within a year by re-inventing the existing product and improving the value proposition.

Fergus's earlier experiences include serving as the Business Development Director for Adfero, where they achieved substantial revenue growth and led the entire salesforce across various divisions.

Overall, Fergus Parker has demonstrated their expertise in marketing, leadership, business development, and driving transformation within organizations.

Fergus Parker obtained their Bachelor of Science (BSc) degree in Economics from the University of Birmingham, where they studied from 1999 to 2002. Fergus further pursued higher education in the same institution and completed their Master of Science (MSc) degree in World Space Economy in the year 2003.

In addition to their formal education, Fergus obtained two certifications in September 2022 from LinkedIn. Fergus completed the "LinkedIn Marketing Solutions Fundamentals" certification and the "LinkedIn Marketing Strategy" certification. The institution responsible for these certifications is LinkedIn.