Lorena Souza

Lorena Souza is a seasoned social media specialist with extensive experience in digital marketing and content management. Since December 2018, Lorena has been with Pitti Immagine, coordinating social media content production for prominent events such as Pitti Uomo, Pitti Bimbo, and Fragranze. Additional responsibilities include managing exhibitor communications, supporting digital content uploads, and organizing webinars related to PITTI CONNECT. Previous roles include Sales Assistant and Social Media Manager at Wongvalle, Digital Content Assistant at Nana Bianca, and Media Relations Intern at the Comune di Firenze. Lorena holds a Bachelor's degree in Political Science, Media Communication, and Journalism from the Università degli Studi di Firenze, as well as an Executive Master's degree in Web Marketing and Social Media from Sida Group Management Academy.