Brittany Zeman

Brittany Zeman is the Email Marketing Manager at the Pittsburgh Steelers. Brittany has over seven years of experience in digital marketing, including email/mobile and campaign response capture mechanisms.

Prior to their current position, Brittany was a Senior Digital Marketing Production Analyst at Highmark from September 2012 to March 2013. In that role, they were responsible for representing the Digital Production team at marketing project kick-off meetings to ensure digital project deliverables were defined, assigned and met. Brittany also managed and implemented requests for email/SMS projects—helping to gather documentation and coordinating with Marketing, traffic, copywriting, creative and technical teams—through execution. Additionally, Brittany estimated and reported expected timelines, budgets and resources needed to complete digital projects.

Brittany has a specific knowledge of email best practices, metrics, dynamic content, personalization, customer segmentation and strategies. Brittany also has experience with marketing automation and CMS, email, mobile and social platforms. Additionally, Brittany is experienced with the Adobe Creative Suite (Specifically, Dreamweaver and Photoshop). Finally, they have experience with the ExactTarget email platform and the MobileStorm SMS platform.

Brittany Zeman attended Bethany College for their Bachelor of Arts in Communications/Advertising. Brittany also attended Montour High School.

Brittany Zeman reports to Arthur J. Rooney, II, President. A direct report to Brittany Zeman is and Payton Comunale - Fan Engagement Intern. They are on a team with Mike Tomlin - Head Coach, John Wolfe - VP, Merchandising & Digital Commerce, and Doug Stuver - VP, Finance.