Pixel United is the free-to-play, mobile-first video games business of Aristocrat Leisure Ltd (ASX: ALL).  Our purpose is to build the best games and drive positive change — for our people, partners, players and global communities. 
 
At Pixel United, we help independent games studios and start-ups to scale and top talent to thrive.  We have grown to become a top 5 games publisher in tier 1 western markets with three major operating businesses:  Product Madness (UK), Plarium Global (Israel), and Big Fish Games (USA).  The portfolio spans multiple key game genres — including Strategy/RPG, Casual, Action and Social Casino – and encompasses a growing workforce of 3,000 employees in ~21 locations worldwide.  
 
As our global footprint continues to expand, with recent studio additions including Northern Stars (Helsinki, Finland), FuturePlay (Helsinki, Finland) and Playsoft (Gdansk, Poland), so too does our ambition to do better. We will continue to lead this industry forward: through our investments, in our performance, founded on a culture of excellence and guided by our people, partners and players – so that we have a positive impact on our planet.
 
We are steadfast in raising standards and as a world leader in mobile-first games, we have made bold ESG commitments, recognising our responsibilities to our players and our vibrant industry. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play — every day.
 
Our vision is to be the greatest mobile-first games business in the world — each powerful Pixel, United.  

Please be alert to scams offering employment opportunities. Any communication to candidates regarding employment opportunities at Aristocrat or its subsidiaries will come from an @aristocrat.com, @bigfishgames.com, @pixelunited.com, or @productmadness.com email address.

Gaming Console

Mobile

Video Games

Pixel United

Michael Lang

Kelly Kang

Gary Rosenfeld

Minjae Kim

Seema Khan

Antti Nikander

Chris Williams

Chris Boni

Jocelyn B.

Jocelyn Betts

Sarah Homer

Eric Lippke

Albin De Beauregard

The Consumer Insights Team at Pixel United is dedicated to understanding and analyzing player behaviors, preferences, and trends across various game genres. This team collects and interprets data to provide actionable insights that guide game development, marketing strategies, and player engagement initiatives. By leveraging their expertise, the team ensures that the company’s products resonate with and delight their global audience, ultimately driving the success and growth of Pixel United's diverse portfolio of mobile-first games.

Consumer Insights Team

Leadership Team

Finance Team

Consumer Insights Team

About

Team members

Other teams at Pixel United

Leadership Team

Finance Team