Thomas Abraham

Director : Growth & Strategy at Pixis

Thomas Abraham has worked in various positions over the past six years. In 2021, they began working as a Strategy & Performance employee at Pixis. From 2019 to 2021, they worked at Merkle Sokrati as a Senior Business Analyst, where they worked with Maruti Suzuki South, South East & West Regional Office to understand their business model and formulate Digital strategies for their 360+ Dealership (Arena, Nexa & True-Value). Thomas also worked with different Digital Platforms (Google, FB & DV360) to formulate strategies for achieving goals, and effectively utilized the Regional Level budget for Max Quality Lead Vol in best CPL (Performance Marketing). In 2019, they also held the role of Business Analyst at Merkle Sokrati, where they were responsible for setting up, running, monitoring and optimizing Digital Marketing Campaigns on Google AdWords and Facebook Ads Manager for more than 300 accounts. Thomas specialized in running Hyperlocal Campaigns with a primary focus on Lead Generation for the Automotive Industry, and built reports for Data Analysis which included different metrics to track performances and help in better optimization of the campaigns. In 2019, they also held the role of Production Planning Control (SCM) at Rockman Industries Ltd., where they were responsible for Planning, Scheduling, Controlling and Dispatching the Finished Goods, understanding Client demand and making necessary arrangements for fulfilling the requirement, and maintaining the inventory level of Raw, BOP and FG Materials for the smooth functioning of the plant. From 2018 to 2016, they held the role of Sponsorship Coordinator at The 67th milestone. In 2017, they held the role of Summer Internship at spark minda vast. In 2015, they held the role of Executive Committee Member at savera NGO.

Thomas Abraham obtained a Bachelor of Technology in Mechanical Engineering from BML Munjal University between 2015 and 2019. Thomas has also obtained several certifications, including a Facebook Certified Discovery Commerce Specialist, Facebook Certified Media Buying Professional, Facebook Certified Media Planning Professional, Verified International Academic Qualifications, Google Ads Search Certification, and Facebook Certified Media Buying Professional, all obtained in 2021 and 2020.

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Timeline

  • Director : Growth & Strategy

    July, 2021 - present