Idit Avivi Bechar

Idit Avivi Bechar is an accomplished executive with extensive experience in leadership roles within the food and beverage industry. Currently serving as Chief Executive Officer at Pizza Hut Israel since January 2024, Idit previously held the position of Deputy Chief Executive Officer at Gad-dairy from August 2017 to December 2023, managing key operations in marketing, sales, and supply chain management. Earlier career highlights include serving as Business Unit Manager and Category Manager at Tnuva, where strategic planning and brand management were key responsibilities. Idit's professional journey began at Orange, where product and category development were pivotal. Educational qualifications include an M.Sc. in Industrial Psychology from Technion - Israel Institute of Technology and a BA in Psychology and Communication from the University of Haifa.