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Yan (Yolanda) Liu

Senior Marketing Manager at PKFARE

Yan (Yolanda) Liu has a diverse work experience in various roles and industries. Yan (Yolanda) is currently working as a Senior Marketing Manager at PKFARE since May 2023. Prior to this, they served as an E-commerce Senior Brand Manager at Nestlé from March 2021 to September 2021. Yan (Yolanda) also worked as an Associate Brand Manager at Mylan, where they successfully built the company's consumer health business in China and launched multiple personal care brands within two years. Before that, they held the position of Brand Communication Head & Partner at Zhiyou Education, a TMT startup, from 2015 to 2017. Earlier in their career, Yan worked as a Consultant at Ogilvy Public Relations and as an Associate Consultant at MSLGROUP.

Yan (Yolanda) Liu pursued their education in a chronological manner. Yan (Yolanda) began their educational journey in 2004, when they enrolled at Beijing Forestry University. Yan successfully completed their Bachelor's degree in Tourism Management in 2008. Following a gap of several years, they resumed their studies in 2019 and enrolled at HEC Paris. Yan completed their Master of Business Administration (MBA) degree with a specialization in strategic marketing in 2021.

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