PL MARKETING, INC
Andrew Lieb is an experienced merchandising analyst at P.L. Marketing, Inc. since June 2022, utilizing Power BI reports to support Kroger's category management through pricing strategies and promotional campaigns. Previously, Andrew served as a grocery promotional analyst, where responsibilities included product allocations and collaboration with Kroger stakeholders. Before joining P.L. Marketing, Andrew was a student manager and assistant video coordinator for Xavier Men’s Basketball, supporting the program’s operational needs and film analysis. Andrew's early experience includes a category management project for Kroger during university and a marketing internship at Trenam Law, focusing on CRM management. Andrew holds a Bachelor of Science in Business Administration with a focus on Business Analytics and Marketing from Xavier University.