James King

James King is a commercially-minded marketing director currently leading McVitie's brands at pladis Global. With a UK and international career spanning notable companies such as Mars, Danone, and Unilever, they have extensive experience in building and managing teams across marketing and category management functions. They previously held the position of Head of Marketing for the Tea Division at Unilever and served as Marketing Director at graze.com. A graduate of The University of Sheffield, James has a strong track record in driving brand growth, overseeing major projects, and delivering innovative marketing strategies.