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Michael Bailey

Commercial Planning - Mcvitie's

Michael Bailey has extensive experience in commercial planning and account management within the food industry, currently serving at pladis Global since June 2013 in various director-level roles, including Head of Retailer Own Brand & Customer Director and Head of Discounters. Prior to this, Michael held significant positions at United Biscuits from September 2007 to June 2013, notably as Lead Business Account Manager overseeing accounts such as Morrisons and The Co-operative. Experience also includes roles at Mars Snackfood UK as National Account Manager, where management of key accounts like ASDA and Tesco was a highlight, as well as previous positions in business development and corporate account management at companies like iQor, Wescot Credit Services, and Nationwide Building Society. Michael holds a BSc Hons in Economics & Business Economics from the University of Hull and completed professional development at Henley Business School in 2017.

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