Neil Sidney

Neil Sidney is an experienced professional currently serving as Category Controller at pladis Global since April 2022. Prior roles include UK Insights Transition Lead at Mars, where responsibility involved the transition of the UK Insights function to the European business and leading consumer insights for the UK market, and Head of Category Strategy, overseeing a team and developing category plans. At Pernod Ricard, Neil held multiple positions, culminating in Senior Category Manager/Head of Category Management, where oversight of category strategy and customer relationships was key. Previous experience at GlaxoSmithKline included roles in shopper marketing and account management, with a strong emphasis on delivering commercial plans and managing significant budgets. Neil holds a Bachelor of Science degree in Chemistry from the University of Bath.