Raquel Alcobia

Raquel Alcobia is a seasoned professional in brand management with extensive experience in the consumer goods industry. Currently serving as Senior Brand Manager for Innovation at pladis Global since May 2017, Raquel has notably managed digital and product strategies for the McVitie's and Go Ahead! brands. Previous experience includes a position as Brand Manager for Refreshment Beverages at Mondelēz International, overseeing the Cadbury and Green & Black's hot chocolate portfolio, and roles at Pfizer Consumer Healthcare as Brand Manager for Anadin, Robitussin, and ThermaCare. Additionally, Raquel began their career at Janssen Pharmaceutical Companies, focusing on marketing plans for therapeutic drug brands and managing product launches. Raquel's educational background includes an MA in Marketing from Kingston University and multiple degrees from ISCTE Business School, alongside international experiences at prestigious institutions.