Vidya Kotecha

Vidya Kotecha is a seasoned finance professional with extensive experience in commercial finance, currently serving as a Commercial Finance Manager at Pladis Global since May 2021. Vidya's expertise includes defining brand strategies in collaboration with marketing, delivering commercial financial management, and supporting brand planning processes through a keen understanding of performance drivers. Previously, Vidya held various financial roles at Dufry Group from April 2014 to September 2020, including Senior Global Commercial Control Analyst and Global Commercial Finance Analyst, where responsibilities encompassed sales and margin monitoring and project leadership for strategic systems. Prior experience also includes key finance positions at Birds Eye Iglo Limited and foundational roles at Fujitsu UK and Ireland and Compass Group. Vidya holds multiple qualifications in Accounting and Finance, including membership in the Chartered Institute of Management Accountants.