Plain Vanilla Investments
Laurens den Herder is an experienced investment professional currently serving as an Investment Manager at Plain Vanilla Investments since September 2019, where the focus is on assisting medium-sized Dutch companies through various transitions with targeted equity investments. In addition, Laurens holds multiple board observer roles at companies such as Vcare connect, Euphoria Mobility, and Begra Group BV, while also fulfilling the position of Interim CFO at Vcare connect since May 2023. Previous experience includes roles in M&A and business development at Total Specific Solutions, and positions in investment analysis and risk management at firms like Antea Participaties and Optiver. Laurens holds a Master of Science in Economics and Business and a Bachelor of Science in Economics and Business Economics from Erasmus University Rotterdam.
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Plain Vanilla Investments
Plain Vanilla Investments is a private equity firm founded in 2003. We invest in transitional situations and have a proven track record of creating valuable mid-market companies. We provide funding as well as hands-on support to our portfolio companies, when realising change and growth. We typically invest in majority stakes in Dutch SME’s with starting revenues between EUR 10m and EUR 150m, that have untapped growth potential.