Alex Groisman

Alex Groisman is a seasoned design professional with extensive experience in UX/UI product design and management. Currently serving as the Product Design Manager at PlainID since April 2022, Alex leads the design vision for enterprise-grade identity platforms while managing a design team and developing a scalable Figma-based design system. Previously, Alex held the position of Team Leader of Product UX and Interface Design at SysAid Technologies Ltd., enhancing complex ITSM platforms for daily user interactions. Alex's prior roles include senior UX positions at Kenshoo, William Hill Online, mySupermarket.co.uk, and other notable organizations, where responsibilities ranged from product management to art direction. Alex holds a Bachelor's degree in Design and Visual Communications from Bezalel Academy of Art and Design and a BA in Mass Media and Advertisement from Tel Aviv University.