Wenzhuo Fan

Managing Director China at PLANASA

Wenzhuo (Jeffrey) Fan has a diverse work experience spanning over many years. Wenzhuo(Jeffrey) currently holds the position of Managing Director China at PLANASA, a global agri-tech leader specializing in the R&D of berry varietals. Prior to this, they served as the National Sales and Marketing Director at LIMAGRAIN. Before that, they worked at Syngenta as a Business Development Manager, where they were involved in M&A and seed variety rights and traits development. Wenzhuo(Jeffrey) also worked at Corteva Agriscience as a Key Account Manager and Commercial Operation Manager, and at COFCO Corporation as the National Sales Manager and later as the General Manager for Henan province. Wenzhuo(Jeffrey) started their career as an Operations Supervisor at COFCO Corporation and has also gained experience at Audi China and Ericsson in assistant roles.

Wenzhuo (Jeffrey) Fan completed their Bachelor of Science (B.S.) degree in Computational and Applied Mathematics from Beihang University from 2003 to 2007. Wenzhuo(Jeffrey) then pursued a Master of Management degree in Management Science and Engineering from Beihang University from 2008 to 2010.

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Beijing, China

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PLANASA

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Planasa is a global leader in the agri-food sector, specializing in breeding the next generations of berry varieties: blueberries, raspberries, strawberries and blackberries. Apart from berries, Planasa has also substantial experience and a long-standing tradition in other products such as garlic, asparagus or avocado. Our mission is to develop unique and superior varieties through a mix of traditional breeding methods and modern technology, and to make these new genetics available to our clients through our efficient and top-quality nursery operations. Exciting end consumers all over the world through a fantastic taste and the healthy properties of our products is what drives our daily activities.