Ovidiu Lazar

Ovidiu Lazar serves as the Global Head of Paid Media and B2B Performance Marketing at Planday since June 2022, where responsibilities include developing SaaS B2B marketing strategies and managing global campaigns focused on customer acquisition and retention. Ovidiu has received the MVP Planday award twice, in 2022 and 2023. In addition to the role at Planday, Ovidiu operates a paid marketing consultancy, OviConsult, since August 2015, providing services in SEM, SEO, marketing strategy, and content development for various clients. Previous experience includes positions as Head of Paid Media at Nordgreen, Paid Media Manager at Capture One, and SEO/SEM Manager at Actimo, among others. Ovidiu holds a Bachelor's Degree in IT, Management, and Development from KEA Copenhagen Business Academy and a Master's in IT and English Communication from Lucian Blaga University of Sibiu.