Madeleine Gerescher

Madeleine Gerescher serves as the Growth Marketing Lead at Planned Parenthood Direct, Inc. since July 2025, previously holding the position of Marketing Manager at Planned Parenthood Gulf Coast from February 2019 to July 2025, where responsibilities included leading marketing strategies to engage over 60,000 patients annually and achieving a 15% year-over-year increase in patient visits. With a Bachelor of Business Administration in Marketing from the University of Houston, Madeleine has extensive experience in digital marketing, including developing multi-channel campaigns, managing marketing budgets, and optimizing campaigns for conversion. Notable earlier roles include Digital Marketing Strategist at Bonafide™, where lead generation content production resulted in a 31% increase in client leads, and a Creative Marketing Intern at Rhino Marketing, contributing to significant client account acquisitions. Additionally, Madeleine has demonstrated leadership in mentoring teams and collaborating with cross-functional partners to enhance brand visibility and effectiveness in local healthcare ecosystems.