Liisa Hyyrynen

Liisa Hyyrynen is a seasoned professional in visual merchandising and education, currently serving as an educator at AJK-Jatkokoulutus and a creative director at Retail Rebels Oy since January 2025. As the founder of Studio POKS Oy, established in October 2024, Liisa provides visual merchandising and styling services for various businesses. In addition to these roles, Liisa is an active board member and secretary of Visualistit ry and has been a visual merchandiser for the Nordics at Plantagen/Plantasjen since August 2018, where significant contributions have been made to the development of the store concept. Previous experience includes roles as visual merchandising manager and team leader at Habitat in London and visual merchandising positions at White on White/Riviera Maison Finland and Fiorella Oy. Liisa's educational background includes an MA and BA in design from Central Saint Martins, alongside multiple qualifications in visual merchandising and retail design.