Ulrika Bjurström

Ulrika Bjurström currently serves as the Marketing Director for Plantagen/Plantasjen in Sweden and Finland, a position held since June 2022, following a tenure as the Operational Marketing Director. Prior experience includes roles as Business & Category Development Manager at Cloetta, Marketing Communications Manager for ICA’s private label brands, and Project Marketing Manager at Apoteket. Additionally, Ulrika has extensive experience from Telenor Sverige AB encompassing various marketing communications roles, as well as ownership and marketing management of a family wine business in France. Educational background includes studies at the European Business School in London and Berghs School of Communication.