Maarten van Hoof

Maarten Van Hoof is an experienced data intelligence and market insights analyst currently working at Plantyn since January 2023, where responsibilities include integrating the Data Team within the Marketing department. Previously, Maarten served as a Business Analyst at Uitgeverij Éditions Averbode|Érasme, focusing on Business Intelligence to provide insights for various projects. Extensive experience at Akzo Nobel Paints Belgium as an Insights Expert & Marketing Data Analyst involved market research and data analysis in the paint sector, including the implementation of data visualization software and managing research projects. Earlier roles include serving as a Market Analyst at GfK Panel Services, providing market insights based on consumer panel data for Unilever Belgium, and conducting market research during an internship at Fortis. Maarten holds a Master's degree in Marketing from Vlekho Business School and a Bachelor's degree in Business Administration from Katholieke Hogeschool Leuven.