Luciano Leão

Luciano Leão has a diverse work experience in various fields. Luciano started their career as an Arte Finalista at Art Vale Comunicação Visual from 2007 to 2010. Then, they worked as an intern in Communication Corporate at USIMINAS from 2011 to 2012, where they gained experience in graphic design, communication campaigns, and event production. After that, they joined Patty Paineis as an Arte Finalista for a year.

In 2013, Luciano worked at Agência de Marketing Digital da Região do Vale do Aço, do grupo Patty, as an Analista de Marketing. Their responsibilities included creating service offers, managing clients, and helping them grow through social media. Luciano remained in this role until 2015.

In 2016, Luciano had multiple experiences. Luciano worked as a Diretor de Arte at Oriente Comunicação during the electoral period, where they managed and created campaign materials for Rosângela Mendes. Additionally, they worked as a Freelance Designer for two months at WR Construtora e Incorporadora, creating various graphic materials for the real estate project Alta Vista Residence.

In the same year, Luciano also became a Co-Founder at Aprendocast, a startup focused on delivering knowledge through podcasts. Luciano managed marketing, communication, and the overall project until 2018 when the platform achieved over 100,000 plays.

Moving on to 2017, Luciano became a Curador de Eventos at Startup Digest, curating entrepreneurship events in the state of Minas Gerais. Luciano also worked as an Analista de Projetos de Inovação for the Secretaria de Estado de Desenvolvimento Econômico, C&T e Ensino Superior do Governo do Estado de MG, where they were responsible for fostering the entrepreneurship ecosystem in the Vale do Aço region.

In 2018, Luciano joined Builders as an Analista de Comunicação, where they supported branding and communication strategies to enhance the brand perception among Builders, partners, and communities. Later on, they were promoted to Head de Comunicação & Comunidades, a role they currently hold.

Throughout their career, Luciano has gained expertise in graphic design, branding, marketing, communication, event production, and project management. Luciano has worked in various industries, ranging from construction and real estate to entrepreneurship and technology.

Luciano Leão completed their Bachelor's degree in Social Communication with a specialization in Advertising at Centro Universitário do Leste de Minas Gerais from 2010 to 2013. In 2014, they obtained a certification in "Curso Geral sobre Propriedade Intelectual" from INPI - Instituto Nacional de Propriedade Industrial - BR.

In 2015, Luciano Leão furthered their knowledge by completing the "Curso Intermediário de Marcas" certification, also offered by INPI. The following year, in 2016, they obtained another certification called "Oficina de Marcas para a Indústria Criativa - Marcas Lab."

In terms of higher education, Luciano Leão pursued a Master's degree in Transmedia Business Communication with a focus on Organizational Communication and Business at ESPM Escola Superior de Propaganda e Marketing from 2021 to 2023. Earlier, in 2019, they also attended ESPM where they studied Corporate Communication and Crisis Management.

Additionally, Luciano Leão obtained a certification in "UX Design Techniques: Overview" from Lynda.com in July 2016.