Alicia Lerer

Alicia Lerer is an experienced commercial executive currently working at Play9 since February 2024. Previously, Alicia served as the Commercial Coordinator for Brand Solution at NSports from April 2021 to February 2024, overseeing the complete commercial project cycle, including sales, execution, and post-sale activities, while interfacing with various stakeholders. Alicia has a background in producing and editing content at Fox Sports Brasil, both as a FoxLab producer and as a text editor during the 2018 FIFA World Cup, as well as contributions to various documentaries and institutional videos. Early career experiences include roles in production, content research, and journalism with notable organizations such as Petrobras, Globosat, and Jornal O Globo. Alicia holds a degree in Social Communication with a focus on journalism from the Pontifícia Universidade Católica do Rio de Janeiro and has completed an extension course in Entertainment and Sports Marketing.