Luiza F. has an extensive background in data intelligence and creative strategy, currently serving as Coordenadora de Inteligência de Dados e Conteúdo and previously as Especialista em Inteligência de Dados e Conteúdo at Play9 since July 2022. Prior experience includes roles such as Creative Strategy Lead at Winnin from June 2019 to June 2022, where responsibilities encompassed creative consulting, trend research, project management, and team leadership, working with brands like AbInbev and Coca-Cola. Luiza also held positions as a Creative Strategist at Oslo Performance Criativa and as a marketing and content analyst at Oficina and Voopter, among other roles. Educational qualifications include a degree in Comunicação Social - Publicidade e Propaganda from Pontifícia Universidade Católica do Rio de Janeiro and a brief academic tenure in Economics at Universidade Federal do Rio de Janeiro.
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